PRESS RELEASE: Sausalitos Announces Blockchain-Powered Loyalty Program

PRESS RELEASE: Sausalitos Announces Blockchain-Powered Loyalty Program

May 31, 2018 0 By Ray

German cocktail bar chain rolls out loyalty program on the blockchain

Zug, Switzerland — May 30, 2018 —  Germany´s leading cocktail bar and restaurant chain, Sausalitos, has revealed it will roll out a new loyalty program, creating a blockchain-based cryptocurrency in the process.

Sausalito’s ERC20 token, the Sausalitos Coin, will be offered through the qiibee infrastructure, a specialized plug and play solution for loyalty programs on the established Ethereum blockchain.

Customers who download the Sausalitos app will earn Sausalitos Coins every time they make a purchase at the restaurant, simply by scanning a QR code. Sausalitos’ customers will also be able to exchange their tokens for cash, cryptocurrencies, and loyalty tokens from other brands.

A pre-launch will take place starting from June 15, with the Sausalitos app due to be introduced at the cocktail bar chain.

To avail of the qiibee infrastructure, brands need to purchase QBX on the public market. Upon purchase, a smart contract creates the loyalty tokens which are then sent to the brands and all brand tokens — including Sausalito’s Sausalitos Coin and Lattesso’s Lattessocoin — are tied to the qiibee token (QBX). For instance, if Sausalitos chooses to push a particular beverage during happy hour, it will reward customers with Sausalitos Coins and, in turn, will ask the beverage brand to purchase Sausalitos Coins. This way, brand tokens have real value outside of the brand context.

The partnership is also significant for qiibee’s TGE which will take place this summer. Sausalitos, like Lattesso, has invested a significant amount in qiibee’s ongoing private sale.

“As frontrunners in the race to embrace emerging technology, Sausalitos is pleased to be one of the first restaurants in Germany to adopt a blockchain-powered loyalty platform,” said Christoph Heidt, CEO of Sausalitos.

“Traditional loyalty programs and rewards schemes are often seen as short-term fads and there are a number of reasons for this. Most notably, too many reward programs motivate existing or potential customers without delivering real value, usability or freedom. We believe the Sausalitos app offers the solution to these issues by providing higher engagement and customer lifetime value, all while mitigating the risks of a huge data breach by being on the blockchain,” he continued.

With 41 chains located throughout Germany, this is the first time the food and beverage behemoth has ventured into the blockchain space — making it one of the first restaurants in Germany to lead the way with the adoption of this new technology.

Co-founder and CEO of qiibee, Gabriele Giancola, said: “Blockchain has the power to revolutionize the restaurant industry and qiibee is at the forefront of making that happen by providing a loyalty platform and developer interface on which every loyalty application can be tokenized. Customers of Sausalitos will be able to exchange their Sausalitos Coins for food and drinks or, alternatively, they can trade them for other branded tokens, and eventually for cash or cryptocurrencies.”

About qiibee

qiibee, the decentralized, blockchain-based loyalty ecosystem, provides a loyalty platform and developer interface on which every loyalty application can be tokenized.

qiibee started its journey in the loyalty market with a multi-branded, multi-activity loyalty program which brands could use to reward their customers for activities such as shopping, or creating and engaging with content. Founded in 2015 by Gabriele and Gianluca Giancola, the qiibee prototype was launched in late-2016 with 100,000 active customers in Switzerland, making up approximately 1% of all internet users in the Alpine nation.

See https://www.qiibee.com for more information.

About Sausalitos

Founded in 1994, Sausalitos is one of the leading leisure restaurant chains in Germany.

Employing 900 people across 41 restaurants, Sausalitos has built its success on a unique concept, combining innovative cocktails and high-quality Californian-Mexican cuisine served in a trendy and friendly atmosphere.

Over four million customers visit Sausalitos restaurants each year, making them one of Germany’s most popular eateries.

See https://www.sausalitos.de/story/ for more information.

Six tips to make your airdrop a success

By Gabriele Giancola, Co-founder and CEO of blockchain-powered loyalty ecosystem, qiibee

Airdrops are becoming increasingly frequent and are a common trend in the crypto space. With thousands of tokens currently in existence and a constant stream of more in development, the number of scam airdrops is also on the rise, therefore distinguishing between legitimate and fake airdrops is a big issue for potential airdrop participants.

With the fallout from the Cambridge Analytica and Facebook data privacy scandal still fresh in people’s minds, there is a heightened awareness around disclosing personal information and data protection — meaning existing mechanics such as Google forms (which require the input of personal details) may discourage potential involvement. Google form airdrops also require significant time and manpower to cross-reference Telegram users with registrants.

Enter the progressive airdrop: by enabling live syncing between platforms, this new kind of technology allows companies to bring more value to their communities, as well as monitor participant engagement.

So what can companies do to ensure a smooth and successful airdrop?

  1. Use Telegram

By conducting everything in one place such as messaging app Telegram, it makes life easier for your users who won’t have to struggle with referral links, switching between multiple apps, or losing friends to drawn-out processes.

Instead of copying and pasting, the progressive airdrop model (like the one qiibee uses) will automatically detect when you add a new member to your Telegram group.

Having everything and everyone on Telegram also helps to build your community and encourages conversation starters.

  1. Live sync across platforms

By implementing technology that enables live syncing between platforms, this back-end development can help resolve logistical issues, thus eliminating any scope for human error during the process and creating a more seamless system — bringing added value to both your users and your Telegram group.

  1. Make it as user-friendly as possible

Consumers know the value of their data, and with ethics and regulation under the spotlight recently, it’s important to take the privacy of your participants into consideration. Airdrop registration should be a simple task with minimal input needed.

While existing mechanics like Google forms require the input of personal details, this can be off-putting to some people and discourages potential involvement. To encourage more involvement, keep things on a need-to-know basis.

  1. Reward engagement

Unique to the progressive airdrop model, participants are provided with the opportunity to access more tokens through engagement. Giving control to participants and acknowledging their interactions and milestones is invaluable in building trust.

Recognizing achievements with a badge system or leaderboard can motivate participants to be more active in your community channels. This forms a mutually beneficial relationship and further builds loyalty.

  1. Monitor spam

Managing community channels such as Telegram during the airdrop process often means dealing with increased volumes of spam and trolling. This can be detrimental to your credibility and have a negative impact on engaged participants contributing to the conversation. Using anti-spam and anti-abuse policies in conjunction with sentiment detecting and text recognition technology are simple ways of maintaining high-quality discussions.

  1. Utilize social media

Integrating follow features into your airdrop mechanic invites participants to continue the conversation across different channels. Spreading the word on Twitter, Facebook, and YouTube about a system like the progressive airdrop not only helps to reach new audiences but bolsters your own message on social media.

qiibee’s tiered achievement system-based airdrop will allow users to earn more QBX the more they participate, with 5,928,750 (or US$ 420,000) of QBX tokens up for grabs from this Monday, 21st May. For more information, visit airdrop.qiibee.com

About qiibee

qiibee, the decentralized, blockchain-powered loyalty ecosystem, provides a loyalty platform and developer interface on which every loyalty application can be tokenized.

qiibee started its journey in the loyalty market with a multi-branded, multi-activity loyalty program which brands could use to reward their customers for activities such as shopping, or creating and engaging with content. Founded in 2015 by Gabriele and Gianluca Giancola, the qiibee prototype was launched in late-2016 with 100,000 active customers in Switzerland, making up approximately 1% of all internet users in the Alpine nation.

About Gabriele Giancola

Gabriele Giancola is Co-founder and CEO of blockchain-powered loyalty ecosystem, qiibee. A serial entrepreneur, Gabriele has co-founded multiple companies including gratis-auto.ch, a start-up focused on mobile outdoor advertising, and a mining farm with around 60 miners. Gabriele holds a Masters in Business Management from the University of St. Gallen in Switzerland.